BASIC CLIENT QUALIFICATIONClients are divided into 3 stages:
Stage 1: I have an idea about buying property abroad/relocating. I don’t know much yet. I want to listen/consult.
Such clients generally do not make a purchase and may eventually move to countries/services that you do not offer. Provide basic information with no high expectations.
Stage 2: I already know where I want to go, have chosen countries, and am comparing and diving into these countries.
We get in touch, apply the “doctor” method, and gauge the client's knowledge. ! Here again, apply the “detail-talking” method by demonstrating your expertise (e.g., “Have you heard about changes in the NHR law? (for Portugal)” or “Have you heard about the Beckham tax law? (for Spain)”).
Stage 3: Decided for sure.
- Qualification with questions
- Share a “unique selling point” (something others are unlikely to mention)
- Ask about timelines (when they plan to start the program)
Client question: What will be the deciding factor for starting work with us?
Intermediate Tasks: In the group, use the “doctor” format and model a situation (you are the agent, another participant is the client, or vice versa). Find out the client’s “pain points,” what the client already knows about the desired direction, and what, in your expert opinion, might suit them better (diagnosis).
Choose the correct answer:
For the client, the agent is:
- A friend who solves all their problems
- A guide to the world of real estate and immigration, helping the client
Remember: Trust and high-level communication are formed through your competence. Competence is developed through a deep understanding of the main product, knowledge of secondary products that might be needed by the client during their journey, and confidence in yourself.
Favorite client question: What else should we ask you that might be important for us?
WHY CLIENTS DON’T INITIATE THE PROCESSBecause they do not fully understand the process. You need to qualify this further: perhaps the client does not understand the composition of the total amount and the complete picture of possible expenses, including all associated costs (even administrative fees for residency cards).
What to do? Ask all detailed questions!
- Do you know what documents will need to be prepared?
- Do you know what the costs for processing will be?
- Let me explain the rental options available. On the final step, when the client is more decided on the country, focus on “selling” yourself through expertise in details. Final phrases — action verbs — sign (contract), send (documents), start — let the client know that they are already in the process.
CLIENT JOURNEY